Written Plenary: In Defense to Inoffensive Media

Written Plenary: In Defense to Inoffensive Media

When reading, watching, listening and speaking are not just fundamentals

                I was no more just believing in the basic way of living in the world I was born with. These past few years of pure existence of social media have become more comprehensive and more easy-going way to uplift curiosity among us but still, the traditional media can still level up reading, watching, listening and speaking from its fundamental ranking. 

                When I was young and learn how to move my five senses, the basic commodity of media to juvenile audiences is the happiness brought by television and story-telling of comics strips given by our loving parents. These aforementioned platforms nowadays can only be just a caption to hashtag throwback Thursday. Because currently saying, even two-year-old child can even move not only his five senses but also his clickable mouse at their computer table. 

                I still remember those days when I used to place my ears on the radio and waiting to discuss the erroneous and devastated incidents brought by super typhoon Yolanda, my friend told me, “Unang tumama pala yung mata ng bagyo sa Ormoc City, sabi ditto sa facebook” And in full surprise, the announcer said, “Naglandfall na po ang mata ng bagyong Yolanda sa isla ng Guiuan. . .”

                Then I told myself “Techy. Really?”

REGRETS IN RADIO'S RAVAGE

                As time passes by, radio industry is little by little falling into ravage, wherein, only my grandpa and grandma are the only expected avid audiences of each stuttering and chopping sounds from its flies-eyes-like stereo speakers

                The one-way radio signal bringing only news, commentaries, pieces of love advice and musics makes my ears patient enough to hear those more worth it information than those noise without meaning. Radio's released information is still significant in the living of people in our tropical country.

                Many people says, "Anong kalokohan at nakikinig ka pa sa radyong iyan?" Nowadays people primary shoutouts regarding their choppy analog radio is that this platform is now dropping its antenna to ravage. Think again, Please!

                 Many experts think for some cooler but not so exaggerated way to prevent the lost of their job by putting radio station into a radio with camera station or also known as "Teleradyo" where the broadcasters can be seen their faces on TV or in livestreams. This is their improvement from the past approach of to speak on their microphone wearing just a shorts and a simple kamiseta without powder on faces.

                But sadly saying, radio is no more a part of human habit at all. But still, radio is the primary standard material used in time of calamities. This is why radio, shouldbe regretful if vanisged in the air of popularity. Whether two-way or one-way or even how many ways of radio is being lost in the limelight, the quality of broadcasting media as an institution if all platfoms can be very indeed fall of the inoffensive media.

Creating A New(s) world

                It is also the time, when pareng Broadsheet and mareng Tabloid lost their attractiveness to the world of stereotyping people. Without a doubt, in a minute of schemes and scans on their facebook statuses and twitter updates, news on world can be read as long as your connection is ongoing.

                This matter can make a sort of realization that news is not only just for those who have the capability to pay P20 for a broadsheet and P10 for a tabloid. News all over the globe is not a privilege but a right to be gained easily and simply as is. Without wearing a so-geek eyeglasses and putting your eyeballs to the gray pages of the newspaper, news can be a handy tool to fight uniformativeness.

                But sadly saying, creating this new world is also the existence of a news world but not in a 12’’x 18’’ paper.

                However, in a manner of thinking the credibility among those posted and shared by not so-trusted friends in the new news world we can probably say that the lost of traditional newspaper is still not on today’s trending topic.

                I try to ask myself, how many times did Jackie Chan, Rowan Atkinson and even Spongebob die in the social media? No one knows, because until now, these famous personalities are still alive and kicking on someone’s body who posted the unreasonable rumors. (just Kidding!)

TELEVISION IS A DREAM COME TRUE

          Nine out of 10 Filipino people is one's dream to be seen under the limelight of television show. Whether it is on ambitious stage of some variety shows, unrealistic telefantasya and teleserye, and most especially to the unbiased and unstoppable current affairs shows' personality.

                As an aspiring media personality, our dream is to wear a leather suit and classy necktie facing the camera and start speaking as an anchor in a very famous mainstream news program.

                Sadly saying, only few can be the star of the new generation.

            Television is a very prominent and significant medium in transforming people and society into a productive one. It may be performed through normal news reporting or even presenting a documentary and investigative journalism created by neurons from brains, blood from heart and sweat from hardships.

             This platform is the most popular platform of this generation, where all the people from no age up to full of age is always wanting to put their all senses in a virtual box presenting a 2D to 3D or how may 'D' of people showcasing their talents and face value.

                To be in television industry, requires a very powerful personality that can make defense to the inoffensive media like this. And that thing, make television a dream come true role in life.

               

               

Advertising is not only a Noun

                Advertising nowadays is still the old way meaning of an activity of promoting products and services in manner of print or broadcast, but advertising is not only just a name for activity to but also an action word that should promote an advocacy to make people into action.

                This platform is one of the most powerful medium to showcase a quality and prime-class affection and aspiration to whoever can see the way it is done in just 30-second to a-minute commercial can formulate them realize the reality of it. The strikes and attacks to those who can afford to understand can make their heart pounds and can make their mouth say ‘Aaahhh! So inspiring.’

                Advertising in a right time and in a right place can really move people to action especially if it was done with a content of family-oriented or inspirational pattern, a campaign advocacy and even if it was like a reality contest that whoever wins can have a chance to meet-and-greet and to take a selfie with her favorite stars.

                However, if it was put in a wrong place, in a wrong time and in a wrong number of minutes, this can build something suffocating. Like some commercial movie such as the infamous and most-critique 2013 Metro Manila Film Festival Movies (COME ON. Do the sabong panlaba, gamut sa ubo, toyo at suka are the protagonists of the film?)

                We can definitely say that commercials are more expensive than a television program that’s why people have no rights to tell them what to do, because it was been planned to make it perfect and communicative to other. But that kind of thinking make the essence of advertising such a low-budgetary IQ to be crafted for more intellectual people like M.E. (Man of Experience).

                In the end, advertisement with a cause and it’s capability to relate in public should be the priority allotment to level up the ranking of certain out-of-the-box ideas inside the bounded box.

IN DEFENSE TO NOT SO OFFENSIVE

                This is the time when all of us can give a helping hand to promote and to protect the industry of media from the vanishment of its limelight.

                Media is not only just a profession nor occupation but also a vocation to our society in giving the gist of all the issues needed to be emphasized.

                Media has a great power to make watching, listening, reading and speaking to be not just a simple macro-skills but can make it to be levelled up to let all realize the micro-capabilities of the inoffensive media.